After the marriage to Peter, the couple settled in Palm Beach, Florida. Peter owned several citrus groves, which Lilly worked at. She frequently would get juice stains on her clothing. In an attempt to mask the stains, she designed a sleeveless dress made of bright colors to wear while she was working. Customers frequently complimented the dress, so she made more of them and sold them at the juice stand. Before long, she was selling more dresses than juice, and focused on her fashion design career.
Lilly became president of Lilly Pulitzer, Inc. in 1959. The main factory was located in Miami, and fabrics were produced in Key West. In the 60s through the 80s, Lilly Pulitzer dresses were worn by many big names, including: Jackie Kennedy, and members of the Rockefeller, Vanderbilt, and Whitney families. In 1984, Lilly was not having as much fun as she used to, retired, and closed down the entire operation.
The brand was revived in 1993 when rights to the brand were purchased by Sugartown Worldwide, Inc. The contacted Lilly with their hopes of reviving the brand because so many of their mothers and sisters loved Lilly.
Today, Lilly serves as the brand's creative consultant, approving new designs, fabrics, collections, and products. The company has 75 signature stores, or "Via Stores," and is also sold in department stores such as Bloomingdales, Neiman Marcus, Nordstrom, and Lord & Taylor.
The company offers men's and women's clothing, home goods, accessories, sorority prints, and more. In 2010, the Bridal Collection was launched. Be sure to check out the Lilly Pulitzer website for more.
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