Featured Brand: The Black Dog

While The Black Dog is actually a restaurant and tavern in Vineyard Haven, Martha's Vineyard, it also has a well-known clothing line. The restaurant was founded in 1971, and its souvenir t-shirts, featuring the logo of the black dog, quickly became popular.  Soon, the company began selling other merchandise with the same logo.

The brand's popularity really took off in the 1990's, as pictures of celebrities, including Bill Clinton, began being printed in national publications. The brand was even involved in the Monica Lewinsky scandal: items from the store were purchased by Clinton and given to Lewinsky.

Originally, The Black Dog merchandise was only sold at the Vineyard Haven location. Only a certain number of customers were allowed in the store. Long lines developed outside the store, and customers were given catalogs to look through. In 2000, the company published a cookbook, The Black Dog Summer on the Vineyard Cookbook.

Today, The Black Dog has merchandise locations along the coast of New England, Maryland, and New York. The Black Dog merchandise can also be purchased at The Black Dog online.