Lacrosse Makes Business Sense

I recently came across this article on USA Today about liberal arts colleges in the Midwest adding varsity lacrosse programs. Schools in the Midwest are seeing a boom in growth of high school lacrosse in the region, and noticed that they were losing students to East Coast schools simply because the students were only interested in schools that offered varsity lacrosse (my younger sister and I are both examples of Midwest lacrosse players choosing East Coast colleges).

The article also gets into stereotypes a bit, in explaining that most students who grow up playing lacrosse come from middle-class, or even wealthier, families that do not qualify for financial aid. This means that schools these student-athletes attend, are getting tuition payments at the sticker price of the school--an advantage for the college on the business end.

There was one concern that the schools had about drawing lacrosse players to campus: the lacrosse reputation of being partiers. Most school administrators plan to combat this stereotype by hiring coaches who they feel have the ability to keep players focused on academics and athletics.

The article was very interesting (and does talk about more than lacrosse), and worth a read.