Friday, April 6, 2012

Gotta Have It: Preppy: Cultivating Ivy Style

This 170 page hardcover book, by Jeffrey Banks and Doria de La Chapelle, takes a look at the fashion, history, roots, growth, and offshoots of the American preppy style.

Preppy explores the prep fashion evolution from its origins of elite east coast universities to its influence around the world, and presence on the fashion runway. This book publishes photos from editorials, and personal photographs from the original Ivy elites.

The book looks at all aspects of men's and women's preppy fashion, including: Oxford shirts, khakis, Shetland sweaters, Peter Pan collars, madras pants and Lilly Pulitzer tropical blooms.

The authors also take a look at designers who helped to influence the preppy look, like J. Press, Brooks Brothers, and Ralph Lauren--designers who marketed a lifestyle, as well as a look. There is also a feature on 21st-century Ivy stylists and fashion labels who have combined preppy with modern design.

Foreword by Lilly Pulitzer. Available on Amazon for $28.48.

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