Today's featured brand is Southern Proper. Southern Proper, although specializing in attire for the southern gentlemen, was founded by Emilie Henderson Howard Emmie and Reagan Hardy Howell. From the Southern Proper website, "Men of the south have always been noted for their distinguishable décor and dress. Their honey-soaked accents and captivating manners charm women from all parts of the world. However, it's the tradition of sophisticated and influential attire that completes their status as gentlemen; for field or fancy, men of the South are always well-dressed. Furthermore, southern men with their modest but strong sense of style have admittedly been dressed by the daintiest of hands."
Emmie and Reagan wanted to take their love of fashion to the next level, "combining elements of southern heritage and southern hospitality," with their Southern Proper line. The "belles" also wanted to "compliment the southern gentleman's courteous manners and sweet humility."
While the company's most-known for their bow ties, they also carry men's shorts, pants, sport shirts, hats and t-shirts, as well as headbands, belts, and t-shirts for ladies. Be sure to check out
Southern Proper online.
The brand is also known for their adorable black lab, Beau.
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